Co-directed by Schaffer and Taccone and written by The Lonely Island trio, POPSTAR is also produced by Rodney Rothman (producer of Get Him to the Greek, Forgetting Sarah Marshall; co-writer of 22 Jump Street), as well as Samberg, Schaffer and Taccone.
The latest comedy from blockbuster producer Judd Apatow (Trainwreck, Superbad, Knocked Up) co-stars Sarah Silverman, Tim Meadows and Maya Rudolph and many of the biggest names in comedy and music in cameo performances.
Which is why Andy Samberg, Jorma Taccone and Akiva Schaffer -- the opens June 3 -- find themselves hopping out of a chauffeured SUV in a nondescript parking area at Universal Studios Hollywood theme park on a recent Thursday.
"They entered a magical land," mock-narrates Schaffer.
Press tour interviews can start feeling very repetitive and can become exhausting, so Samberg and his partners — Akiva Schaffer and Jorma Taccone — who make up comedy trio Lonely Island gave themselves something to keep the tour interesting.
"We're like we need something to keep our sparks flying a little, something exciting to do during the interviews," Samberg explained.