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    In this three-part series, I’m going to discuss in detail Match.com, e Harmony, and finally I will compare these services to determine which is the “better” of the two.


    Growing online dating community

    The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.

    We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

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